For those on the political right who have bemoaned the lack of any real grassroots, online activism in support of Republican(ish) causes, there is a new project in the works just for you. Political blogging mavens Jon Henke, Patrick Ruffini, and Soren Dayton are getting ready to launch The Next Right. Ruffini describes this new project in comparison to those on the left:
It’s no secret that the right operates at a severe disadvantage to the left when it comes to building online political infrastructure. People point to ActBlue and Obama’s massive fundraising advantage, but the problem cuts deeper: netroots activists on the left have built critical mass around an idea that regular people on the Internet can get their hands dirty and remix Democratic politics. They not only raise money. They recruit candidates. They fund full-time investigative journalism to ambush Republicans. They act as a party whip, creating consequences for Democrats who, in their view, don’t act like Democrats. They volunteer and flock to states with key races. The right can build all the tools it wants, but without a narrative and a rallying point for action, it will be for naught.
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It’s no wonder that Joe Conservative outside the Beltway feels that none of his self appointed “leaders” are listening to him. He looks to Washington and sees a leadership class that is too often arrogant, timid, divided, and technologically behind the curve. It’s no wonder why this year more than most his wallet has been sealed shut when it comes to supporting Republican candidates — even the good ones.
We’re calling the site The Next Right because much of this story will be written in the future tense. Our analysis will be as much about looking ten and fifteen years down the road as it will be about dissecting the mechanics of the 2008 contest. What are the coalitions, strategies, and tactics the right needs to win again? How does the party need to change to attract a generation of voters who could very well be lost to us if we don’t move fast? Where do we find the candidates who will lead a resurgent right in the 2010 and 2012 elections and beyond?
The group does not intend to start another punditry site, but instead to generate the tools necessary to promote grassroots movements on the right. The way Ruffini describes it makes me think they will be putting together all the tools one might need for a grassroots starter kit:
If you’re looking for pure-play opinion and link bait on sundry topics from Ann Coulter to Jimmy Carter/Hamas, you won’t find it here. What you will find is in-depth (often unabashedly technical) writing about the election, the polls, the strategy, and the issues. Our analysis will track truth and stay true to the numbers. But it will self-consciously serve a greater purpose — educating YOU to be your own political strategist and start doing something — whether that’s blogging about your local Congressional race or Democratic corruption in your state, organizing fundraising drives, and maybe even managing races or running for office yourself. Only a revival of civic engagement at the grassroots level will create a conservative future we want: one that is pork-free and robust in the defense of our country and its values. We can’t call a switchboard and wait for Washington to fix the mess. We have to do it ourselves, from the ground up, in every state.
It sounds interesting. They are looking for contributers as well, so if you’re interested and think you have the chops, drop them a line.
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