The IMF has come through for Georgia in an enormous way, approving a $750 million credit line for the beleaguered republic. Beyond the much needed aid, it’s a powerful political reminder for Russia of the gargantuan economic advantage the West maintains.

But in that article notice the black banner in the feature photograph. It’s a promotional piece for the slick SOSGeorgia site, written in very literate English and produced by a Georgian IT firm. Have you noticed how much better the Georgians are at appealing to world opinion than the Russians? Granted, theirs is the far more sympathetic cause, but there is some native skill involved in the marketing that may have something to do with the country’s cultural, political and commercial orientation toward the West. I hate to speculate too deeply on it, but it’s possible that disconnection from the West simply leads to bad public relations strategy. At least when you need to persuade the West, as both the Russians and Georgians do.

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