75% of Germans believe that their society is hostile to children. That’s a toxic attitude to combine with an appalling 1.3 children-per-woman fertility rate. Well below the replacement rate, the country is literally dying out over time. To attack the problem, a consortium of German advertising agencies and media firms have launched a €30 million campaign Du bist Deutschland (“You Are Germany”), to try to promote tolerance for children: Video report. What is one to think of a country that hates its own future, and has to be pleaded with to tolerate the only instrument for the perpetuation of its cultural patrimony?